LucasArts & BioWare First Press Release

OCTOBER 21, SAN FRANCISCO – LucasArts and BioWare™, a division of Electronic Arts Inc. (NASDAQ: ERTS), today announced the development of Star Wars®: The Old Republic™, a story-driven massively multiplayer online PC game set in the timeframe of the Star Wars®: Knights of the Old Republic™ franchise. Star Wars: The Old Republic, being developed and published by BioWare and LucasArts, represents an innovative approach to interactive entertainment, featuring immersive storytelling, dynamic combat and intelligent companion characters.

In Star Wars: The Old Republic, players will explore an age thousands of years before the rise of Darth Vader when war between the Old Republic and the Sith Empire divides the galaxy. Players can choose to play as Jedi, Sith, or a variety of other classic Star Wars roles, defining their personal story and determining their path down the light or dark side of the Force. Along the way, players will befriend courageous companions who will fight at their side or possibly betray them, based on the players’ actions. Players can also choose to team up with friends to battle enemies and overcome incredible challenges using dynamic Star Wars combat.

"Star Wars: Knights of the Old Republic is the most critically acclaimed Star Wars game in LucasArts history and a preeminent example of our company’s interactive storytelling heritage," said Darrell Rodriguez, President of LucasArts. "For a long time, we’ve long wanted to return to the franchise in a grand way, and we felt that the best setting for it was an online world that would allow millions of people to participate in the experience together. We knew that the developer capable of working with us to deliver an engrossing story with a fully-realized online world was BioWare."

"Traditionally, massively multiplayer online games have been about three basic gameplay pillars - combat, exploration and character progression," said Dr. Ray Muzyka, Co-Founder and General Manager/CEO of BioWare and General Manager/Vice President of Electronic Arts Inc., "In Star Wars: The Old Republic, we’re fusing BioWare’s heritage of critically-acclaimed storytelling with the amazing pedigree of Lucasfilm and LucasArts, and adding a brand-new fourth pillar to the equation – story. At the same time, we will still deliver all the fun features and activities that fans have come to expect in a AAA massively multiplayer online game. To top it all off, Star Wars: The Old Republic is set in a very exciting, dynamic period in the Star Wars universe."

Added Dr. Greg Zeschuk, Co-Founder and Vice President Development Operations, BioWare and Vice President, Electronic Arts Inc., "Star Wars: The Old Republic is set roughly 300 years after the events of Knights of the Old Republic, a timeframe that is completely unexplored in the lore. BioWare has been able to add to the Star Wars history in developing the game’s story and has created an overarching narrative that players can enjoy, regardless of their play style. Our goal is to offer players an emotionally rewarding experience that combines the traditional elements of MMO gameplay with innovations in story and character development."

Additional details on Star Wars: The Old Republic features, gameplay and release date will be announced at a later time. For more information about Star Wars: The Old Republic and to sign up for future product updates, please visit http://www.StarWarsTheOldRepublic.com.

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About LucasArts
LucasArts, a Lucasfilm Ltd. company, is a leading developer and publisher of interactive entertainment software worldwide for video game console systems, computers and the Internet. Based in San Francisco, Calif., as well as on the Internet at http://www.lucasarts.com, LucasArts was created in 1982 by George Lucas to provide an interactive element to his vision of a state-of-the-art, multifaceted entertainment company.

About BioWare
BioWare develops computer, console, handheld and online video games focused on rich stories and memorable characters. Since 1995, BioWare has created some of the world's best-selling titles including the award-winning Baldur's Gate™ and Neverwinter Nights™ series, Star Wars®: Knights of the Old Republic™. Original BioWare-created IPs include Jade Empire™ and the 2007 Game of the Year, Mass Effect™. With studios in Edmonton, Canada, and Austin, Texas, BioWare is hard at work on the epic fantasy RPG, Dragon Age™: Origins. In 2008, BioWare was acquired by the world’s leading electronic entertainment publisher, Electronic Arts. For more information on BioWare, visit http://www.bioware.com.

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS Freestyle™ and POGO™. In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is http://www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

LucasArts, the LucasArts logo, STAR WARS and related properties are trademarks in the United States and/or in other countries of Lucasfilm Ltd. and/or its affiliates. © 2008 Lucasfilm Entertainment Company Ltd. or Lucasfilm Ltd. All rights reserved.

BioWare, Mass Effect, Dragon Age and Jade Empire are trademarks or registered trademarks owned by EA International (Studio and Publishing) Ltd. in the U.S. and/or other countries. EA, EA SPORTS, EA SPORTS Freestyle and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. All other trademarks are the property of their respective owners.

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